Launch Strategy
Creator outreach before, during and after launch
Launch day should not be the deadline for creator outreach.
Pre-launch is useful for research, early access, demo coverage and scheduling. Launch creates urgency because the game is finally available. Post-launch gives you another reason to follow up with people who ignored the pre-release pitch.
A strong campaign therefore tracks creator state across the whole window: researched, contacted, replied, key sent, content confirmed and content live.
This also prevents the common mistake of spending the entire creator budget on one release-day blast and then disappearing when the first wave ends.