The brief
The developer already had creator activity from a manually researched list, direct contacts and Keymailer requests. The campaign needed one working system for qualification, outreach, keys and follow-up.
Approach
- Combined creator sources into one master list.
- Scored genre fit, engagement quality, format fit, track record and responsiveness.
- Used S/A/B/C priority tiers.
- Flagged duplicate channel URLs before key distribution.
- Tracked outreach, replies, keys, content confirmation and live URLs.
Campaign setup
The creator database was built to handle a large mixed-source pool while keeping contact history, duplicate checks and key status visible to the team.
